Twitter plans to make political ads more transparent amid Russian Federation revelations

Twitter plans to make political ads more transparent amid Russian Federation revelations

A new arm called the Advertising Transparency Center will provide Twitter users with more information about the advertisements they're seeing and tools to provide feedback.

Within the next few weeks, Twitter users will also be able to visit a new "Advertising Transparency Center", which will let them see all ad campaigns now running regardless of whether they're political or not.

Twitter's efforts mark one of the biggest changes among social media companies to respond to concerns from the USA government that Russian Federation used their platforms to spread discord in the election.

Facebook has hired at least two lobbying firms with the stated goals of addressing "issues. related to online advertising. and transparency efforts" and the ongoing Russian Federation investigation.

Another change is that Twitter is imposing stricter requirements on who can serve political ads and will limit their targeting options.

"There is now no clear industry definition for issue-based ads but we will work with our peer companies, other industry leaders, policy makers, and ad partners to clearly define them quickly and integrate them into the new approach mentioned above", Falck wrote.

Last week, a group of United States senators introduced the Honest Ads Act, bipartisan legislation that aims to prevent foreign interference in USA elections and improve online ad transaparency.

Senators behind the Honest Ads Act referred to it as an issue of national security.

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Falck noted that there is no clear industry definition of issue-based ads that aren't clearly linked to politics but that Twitter is working with peers, policy makers, advertisers and others on a way to quickly and clearly identify such advertising.

But it is the new rules concerns political ads that is gaining the most attention.

Facebook was found to have sold thousands of adverts to inauthentic accounts likely operating out of Russian Federation and Twitter also stated to congressional investigators that there had been some level of interference on its site too.

The updates will be made first in the USA before being rolled out globally.

Fears are growing that Vladimir Putin's online stooges tried the same trickery in the UK.

He has also asked for examples of all the adverts bought by Russians and all the pages they have set up, as well as information about how they were targeted.

The action seems to have been prompted by fears of Russian influence in last year's USA presidential election which Facebook is working with the U.S. government to investigate, according to Zuckerberg.